EPA and DHA are different from ALA omega-3. The public still does not know the difference. You do. We do. Is your marketing strategy clear and ready to execute?

Do consumers hear you or the competitor?  What makes consumers buy your product?  Will they buy more?  Are you materials FDA-compliant?

Are your claims strong and supported? Are you missing opportunities to make new claims? Do your formulas support your package promises? Are you prepared to support your claims when the FDA or FTC knocks on your door?